We Did It! Canada Goose Ditches Fur After Massive PETA Campaign
After years of campaigning by PETA entities and relentless activists around the world, Canada Goose is ending its use of fur!
PETA supporters have been showing up in droves to demonstrations outside Canada Goose stores and meetings and even at the home of CEO Dani Reiss. And they’ve been bombarding the company’s inboxes every day with messages demanding that it stop using the fur of coyotes who were trapped and violently killed.
PETA has been running a near-constant stream of ads targeting the company on billboards, buses, bus shelters, bike racks, and everywhere else we could get the message out. We became a Canada Goose shareholder so we could apply pressure in the boardroom.
Loads of celebrities used their public platforms to demand change and urge their social media followers not to buy Canada Goose, including Pamela Anderson, Bill Maher, Morrissey, Justin Long, Maggie Q, and many more. Perhaps most importantly, following PETA pressure, Canada Goose stopped hiding behind misleading claims as we exposed how horrendously trapped coyotes suffer. After we filed a complaint with the Federal Trade Commission, the company stopped claiming that its standards “ensure” that suppliers don’t abuse animals.
WE DID IT. Canada Goose is going fur-free.
PETA applauds the company for making this compassionate decision that reflects the ethics of the vast majority of people, who believe that animals should not be tormented and killed for their fur. Canada Goose will join a long and ever-growing list of top fashion brands that have sworn off fur, including Prada, Coach, Versace, Michael Kors, Balmain, Gucci, Calvin Klein, Burberry, and many others.
In light of Canada Goose’s decision, PETA is placing a moratorium on our campaign against the company while we work behind the scenes on ending its use of down feathers.
